Oliver Mantell

Market research, arts marketing and audience analysis

Thursday, 16 May 2013

Philistines!

I've written a blog for Culture Vulture about accusing people of being philistines: it's available here.

Posted by Oliver Mantell at 16:46 0 comments

Email This BlogThis!Share to X Share to Facebook Share to Pinterest

Labels: audiences, culture vulture, philistines

Newer Posts Older Posts Home

Subscribe to: Posts (Atom)

Welcome

I'm a consultant specialising in market research, arts marketing and audience analysis and am the Regional Director for Yorkshire and the North East for The Audience Agency. To find out more about the agency, see here.

Over the last 10 years, I've worked with a wide range of arts and cultural organisations, in Yorkshire and across the country.

I specialise in helping them to understand their audiences and plan their marketing based on that knowledge.

Contact me

@OliverMantell,
getintouch@olivermantell.co.uk,
or 07793 730250.

Areas I'm most likely to post on:

market research
strategic marketing
quantitative research
qualitative research
benchmarking
audience data analysis
surveys, questionnaires, focus groups
understanding your existing or potential audiences
understanding your local area
target audiences and segmentation
Arts Audiences Insight and ACORN

Find me on Twitter

@OliverMantell

Popular Posts

Segmentation Is Essential: Quotes

'The study of audience behaviour leads us to the conclusion that potential audiences consist of sub-groups of individuals with similar ...
Is your marketing strategy a pastiche?

You're in a life-drawing class, walking round behind the artists to see what they're doing. You're careful not to disturb them, ...
Data-driven segmentation: a caveat

Data-driven segmentation offers to provide hidden insights into audiences and reveal the most cost-effective ways of tailoring the offer ...
Regional Director for Yorkshire and the North East at The Audience Agency

I've got some great news to share - I've started a new job as Regional Director for Yorkshire and the North East at The Audience Age...
When not to segment

I’m a committed believer in the value of audience segmentation, but I’m also wary of absolute statements (indeed a researcher is, almost b...
Should you be advertising fish sandwiches?

As part of my arts marketing teaching at Leeds University, I've been reading a variety of marketing manuals and textbooks recently. We g...

Labels

Blog Archive

▼ 2013 (1)
- ▼ May (1)
  - Philistines!

► 2012 (3)
- ► August (1)
- ► April (1)
- ► January (1)

► 2011 (5)
- ► November (1)
- ► October (2)
- ► August (2)

If there's anything you'd like to ask or discuss, please contact me via the details shown above. I look forward to hearing from you.

Powered by Blogger.